Seven Examples of Successful Women, Who Build Strong Personal Brands as Professionals

Personal branding is an essential aspect in building one's image. It is shaped by many factors that need a lot of hard work to become a brand that can be identified within the society. Women have over the years become trailblazers by creating their brands. Such women could be entrepreneurial, women in leadership positions, authors, women in STEM et cetera. Here, you will learn that branding needs more effort, not just outward appearance but something bigger as described in this link.

The following are examples of women whose brands sell far and beyond, wich can definitelly help you with your personal branding essay

1. Mitchelle Obama

She is the immediate former First Lady of the United States who is professionally a lawyer and a writer. Besides, she is such a great motivational speaker whose speeches have been shared far and wide. Some of her projects that majored in helping mothers have also been key to shaping up her brand. She is known for championing for mothers that are employed to have a relatively balanced life that accommodates both their career and family life. Herein is a little more information about her.

2. Christine Lagarde

A lawyer by profession who is the Managing Director of the International Monetary Fund is a trademark so rare to touch as her brand is one of the rare ones to find. When she was in India sometime this year, she addressed some female issues especially inclusivity of women in the financial sector to boost their economy. Because of her presence as her brand, I believe India will put whatever she said into consideration. She is also vocal on matters of rape and clearly stated that it is her position to face out rapists with the help of the Indian authorities to help reduce rape cases.

3. Sheryl Sandberg

She is the current Chief Operating Officer of Facebook, and she beat the odds by being the first female member of the board a few years after she was appointed as the COO. That title alone is a brand that speaks volumes. Nonetheless, it is not always about the title but what the title makes its bearer do. Sandberg, for instance, has been a great advocate for women and their rights, especially at the workplace. When she voiced such issues, she gained popularity, and her brand made her make even twice as much profit for her employer. Some critics have also said that Sheryl is a better communicator and that they think she can replace his boss Mark Zuckerberg as in the link herein.

4. Maya Angelou

The late Maya is known for some things, but that which stands out is her memoir and out of this world poetry. Most of her work had a touch of female advocacy and why women should stand up for and defend their rights.

5. Serena Williams

She is an American tennis player who was rated number one by the Women's Tennis Association. Lately, she has had a controversy that was geared towards sexist remarks that she felt was unfair. Because her brand is so visible, she had more supporters than stone throwers over the issue. That tells us why a personal brand is equally essential in problem-solving

6. Hillary Clinton

Like Mitchell Obama, she is also a former first lady only that she went a notch higher and contested for the top seat in the previous elections which she lost. It is important to note that she will go down in the books of history as the first ever female contestant for the presidency in the United States. Her partnership in the Bill and Melinda Gates Foundation is of significant impact to the girl child in the society and that need to be applauded.

7. Christiane Amanpour

This British-Iranian journalist is one woman that most people who look into becoming journalists look up to. She is so good that she works for both the CNN and ABC as a correspondent and anchor respectively. She has bagged so many coveted awards that are equally competitive making her stand out compared to the other women in her profession.

The women mentioned above have all it takes to move masses courtesy of the brands they have built. It is vital to note that it is one thing to build a brand and the other to make sure that your brand image is not tainted. It is advisable therefore to have in mind that once you are a notable brand, less drama equals more success.


Five Ways How the Small Businesses Can Achieve Gender Equality in the Workplace

Gender equality, a term loosely used refers to the state of equal access to opportunities and resources regardless of the sex. Women and other minority groups have always strived to break through the glass ceiling to get to a standard where their work, their advancement, and creativity, and their unrelenting determination is seen and, appreciated. Men, on the other hand, have rights, and their rights are equally important for the success of a business.

According to the “Getting to equal 2018” report, various practical ways can be used in organizations to establish gender equality, transparency and close the gender pay gaps among employees. Here are 5 ways that small businesses can achieve gender equality for a more fruitful, motivating and inspiring future for the company.

Represent equally

Businesses should have equal representation of gender. Men play a significant role in an organization but women, too cannot be underestimated. The language in the job adverts up to the interview process is the starting point. The employers should be open-minded enough to allow employees who know how to do their job based on their skills and capabilities and not by their gender. A fair hiring policy is about creating jobs that cater to the needs of every employee regardless of who they are.

Salary openness

It is essential for everyone working in an organization to freely express the salary that they receive. In this way, employees can know if they are underpaid or fairly paid. People consider it rude to discuss salary but if you do not speak about that, employers will keep the information behind closed doors, and the gender pay gap might be difficult to detect. Transparency has to be there so that a base salary cheats no one.

Harassment should be identified and stopped immediately

1 in 4 women are victims of sexual harassment in organizations. Women have to realize that sexual harassment is not about sex. It is about power and what somebody does to you, to try and take away your control. Women need to report instances or signs of sexual harassment to promote a healthy working environment. When a woman does not feel safe at her workplace, she cannot deliver to the best of her abilities.

Flexibility

A significant way of achieving gender equality is to ensure that the business offers flexibility that an employee cherishes. Women, most of the times end up settling for something less than their potential because of their many demands, e.g., family. Men also enjoy flexibility. Policies set in small businesses should allow people to work from their home or even within the organization, but there should be core business hours for working and then employees can have time to concentrate on their other work.

Ensure that mentors are available for everyone

Mentors are like a guiding light, and their guide and role in employees’ careers is invaluable. Mentors should be provided to both sexes to ensure that everyone is performing as per the set expectations of the organization with no bias. Employers should also be keen to correct and critique both genders when need be because feedback is a growth mechanism.

In conclusion, we all have an essential role to play in ensuring that organizations run in the right way. We have a part to ensure that people are free to speak their mind, people are selected because of the innate abilities and skills, and consideration is given to all people not because of who they are but because they deserve. Gender equality will be the future of the business world where gender will not be a measure of intelligence, but where skills, abilities, and creativity are. To read more about gender equality, check out this article on Next Generation.


Japanese Women in Meiji Era

Since 1600s Japan’s international policy was that of isolation from the rest of the world. Foreigners and anything alien to Japanese culture was not welcomed and expelled, as well Christianity with its values. In the middle of 19th century upon the arrival of American ships and pressure from the USA, Japan had to sign a number of unfavorable treaties because its rulers understood its technological inferiority to Western world. The Meiji era that started in 1868 with the reign of Emperor Meiji became known for modernization, industrialization and urbanization of the country that was necessary to establish Japan as a potent country on international arena. In order to do that, Japan had to open its borders to foreign innovations and domesticate them.

Together with industrialization, the country became open to western societal and cultural values. Many male nationalists pointed out that modernization of many fields would not be complete unless women would be given more rights and freedoms, enjoyed by western (American and European) women. This absorption of American ideals allowed Japanese women to embrace gender equality principles. As a result the first feminists appeared in Japan forming first-wave feminist movement which fought for political (right to vote) and economic (right to have property) rights of women as well as their western counterparts (Mackie 32). However, this process is characterized by greater difficulties and its specifics in Japan. Japanese government reacted to feminist movement by adopting Meiji Civil Code in 1898 which restricted women’s position within the family and society at large. Japanese officials considered that suffragists’ fight for freedom originated from alien and devious Western culture. Hence, the thesis of this paper is that Japanese feminist movement is a result of western thinking after Japan opened its borders in 1868.

“Good Wife, Wise Mother” Ideology

With the beginning of Meiji era in 1868, Japanese leaders understood the necessity of modernization. Social and economic changes were the only way for Japan not to be overwhelmed with technologically advanced western world. Thus, Popular Rights Movement began which called for equal rights and social freedoms. For the first time in history of Japan, women joined the movement and became first-wave feminists. They fought for political rights and challenged the structure of traditional Japanese family ruled by “Ryōsai Kenbo" or “good wife and wise mother” concept .

In the previous Edo Period (1603-1868), the position of upper class women was much better than that of peasants. Court women could own the property, although it had to be managed by a man. Their education also included studying poetry, calligraphy, music, painting, sewing etc. These skills were an essential attribute for both aristocratic women and courtesans, so called geisha. On the other hand, even upper class women did not have a right to choose a husband and had to tolerate polygamy. They also could not sell or buy property and had to leave their children in husbands’ family in case that sued for divorce.

During Meiji Restoration the focal concept which described women’s ideal in Japanese society was “Ryōsai Kenbo" or “good wife, wise mother”. The ideology of “good wife, wise mother” was presented in Japan in 1875 by Nakamura Masanao. It was the basis for women’s position in antebellum period and still existed in postwar Japan as well. Shizuko Koyama calls the principle of “the paragon of an education”, which means that becoming “good wife” and “good mother” was the focal point and the purpose of women’s education in Japan during Meiji era. Young girls were taught to sew and cook, knit and take care of children. While men were expected to work and exercise authority over their families, women were obliged to do house chores and raise children. Thus, the principle of “home education” for women was established.

In order to imitate western ideas “Ryōsai Kenbo" was created, however it did not provide women with any political or legal rights. For example, it emphasized the importance of women’s education and that they should be useful to their country and society. Women also obtained a right to divorce their husbands, but only in case of his violence towards her. Infidelity was not considered as an offense to women and did not give a woman the right to divorce. Women were still inferior to men and were obliged to follow Japanese old traditions. They could possess property but needed their husbands’ approval to buy or sell any possessions. This principle was central in women’s education until the end of the World War II in 1945.

First Wave of Japanese Feminist Movement

When technological reforms started to take place in Meiji era, some nationalists (including males) emphasized that the reforms should be strengthened by giving legal rights to women. This allowed for the appearance of the first feminist wave in Japan. These women questioned “good wife, wise mother” concept. However, the debate was different from that of Western society which examined two different points: whether women should fight for equality with men or stress their differences from them. Both Japanese men and women understood that they were inherently different, thus, the rights should also be somehow different, for example, concentrating on political and economic rights rather than societal. Although women were excluded from political life of Japan by Japanese government that wished to restrict western thinking, many feminist publications appeared, such as the “Torch of Freedom”, Fogaku Zasshi, Bungei Kurabu etc.

One of the first feminists of Japan was Kishida Toshiko. She served at the court and witnessed how concubine system worked. She was appalled and felt the need to fight it as well as Japanese family structure which put women in “boxes”. These “maidens in boxes” had no opportunities to develop their potential. Kishida went on a tour around Japan to give public speeches about difficult position of women. In her speeches she underlined that, “Equality, independence, respect, and a monogamous relationship are the hall marks of relationships between men and women in a civilized society”. Many witnesses noted that she had superb oratorical skills. However, she had many conflicts with police and was even jailed for her freewheeling ideas. As a result of her tour many women became politically active and joined feminist movement in Japan. She also cooperated with men who thought that modernization of Japan was not possible without emancipation of women. They focused on issues of family structure, women’s education, and prostitution.

Later these debates shifted to acquiring political rights by women. By 1880s there were many women who gave public speeches on women’s rights. By 1898, there were 34 high schools for girls; however, the principle of “good wife, wise mother” was still the main one in education. In 1890s, Christian organizations gained strong positions in society. They greatly contributed to Feminists Movement in Japan, as they provided education for women and petitioned against licensed prostitution and violence towards women. Later industrialization of Japan also created a demand for women’s labor which undermined patriarchal system.

Meiji Civil Code of 1898

In 1890, Japan adopted new Constitution that was inspired by German Constitution. As its aim was to correspond to modern constitutions of the West, many important provisions were addresses. However, the constitution was gender-neutral, implying that women were inferior to men and no changes in family structure should be made. This Constitution created a concept of “family equals state”, where Japan was a big female and political relations in it were similar to relationships between a husband and wife in a family. Patriarchal authority in over family members was similar to emperor’s power over the state.

When in 1989 the Civil Code was adopted it was taken from western samples in order to recover for humiliation of legging behind. However, it was adjusted to Japanese idea of family-state. It imposed an ideal of patriarchal authoritative family on all classes of society in different regions. It had exceptionally patriarchic nature. A man was a head of a family and had all authority. Women were still considered inferior and were denied legal rights. Only head of the family could approve or disapprove marriages, possess property and divide inheritance. It was also explicitly stated in Civil Code that wife become a husband’s household. For the first time women could divorce their husbands but only if he exercised violence towards them. Women could not be heirs. If there was no heir, a family was to adopt a son or give everything to son-in-law. One of provisions of the Code stated: “Cripples and disabled persons and wives cannot undertake any legal action”. Thus, family system as well as inheritance system was largely preserved in its feudal form.

In general, Civil Code of 1989 was opposed to what Kishida propagated in her public speeches. Kishida Toshiko anticipated that Japanese government would be reluctant to abandon outdates and limiting traditions. In her “Meiji Reforms” she wrote that, “Yet in this country, as in the past, men continue to be respected as masters and husbands while women are held in contempt as maids or serving women. There can be no equality in such an environment...”.

Recent studies suggest that there is a link between international suffrage movement and individual women’s movement in different states. Some writers use the term of “collective identity of women’s organizations”. The other reason is that Western women who were actively fighting for their own rights considered it their duty to start propaganda of the same values for other countries. One of such countries became Japan which opened itself to western influence. For example, there appeared Japanese Christian Women Temperance Union (JCWTU) which was a philia of CWTU of America. It promoted American values such as temperance and sanctity of home, abolishment of legal prostitution, establishment of monogamy. During Meiji period many American feminist books and journals were translated and publicized in Japan.

Conclusion

The Meiji era is a period of 1868-1912 which refers to the reign of Emperor Meiji. The Emperor understood that Japan legged behind western civilization and could no longer stay isolated from it. He directed the country toward modernization and introduced western innovations to Japan. Along with modernization and urbanization of the country, the West brought its societal and cultural values. One of the Western ideas became improvement of female position in the society. Before modernization of Japan women’s only roles were that of a wife and a mother. Women were inferior to men of all ages, as Japanese society was extremely patriarchic.

Legislators considered women’s rights to be an essential component to technological changes, if the country wanted to be taken seriously on international arena. For that reason some of feminists’ demands were met. However, this was only an official position. In reality, Japanese elite did not want to transform the traditional women’s role in Japanese society and felt reluctant to make any changes. In order to restrict women’s freedoms Meiji Civil Code was adopted in 1898. It gave a man of a family an absolute control above other family members. Men had a right to control family property, to approve marriages and divide heritage among heirs. Naturally, women could not take any legal actions against their husbands.

The basis for appearance of feminist movement in Japan became the influx of western ideology after Japan took a course for modernization of the country. Moreover, Western women considered it their duty to promote western values and ideas outside America and Europe. They sponsored translation of English feminist books into Japanese and their publication. Hence, flood of “Americanized” thinking did not only bring economic changes and technological innovations to Japan but also resulted in appearance of feminists movement that during the first-wave was greatly opposed by Japanese authorities.


Why Did We Organize a Conference for Bloggers and Business Owners?

From the beginning, it simply made sense in our minds to organize a conference that included both bloggers and business owners. Femworking, LLC has always included both groups in their membership. It wasn’t until someone asked the question as to why we included both bloggers and business owners, did we realize that some people might not automatically understand the connection or the value.

We attempt to explain why it is so important to bring these two groups together in our latest vlog. We also discuss the value #FemCon13 can bring both groups.

Get To Know: Organizing Sponsor MtoM Consulting

It is amazing what happens when you realize that other people believe in what you are doing. This knowledge alone can give new life to a project or goal. And this is exactly what happened when we sat down with Christine Wilson and Tracey Harrington McCoy of MtoM Consulting. From the moment we met with this duo, we realized that this was a perfect teaming. Christine and Tracey understood exactly why it makes sense to pair bloggers and business owners in a conference of this magnitude. They were “all in” from day one and have been extremely supportive every step of the way. We are grateful that they signed on to be organizing sponsors and speakers at #FemCon13.

Christine Wilson, Founder of MtoM Consulting, said,  ”We were thrilled to get involved with the Femworking Conference because we had discussed a need for something similar in the DC area and this was a perfect opportunity to bring small businesses and bloggers together to learn and network. We hope this will be an annual event in DC so that we can grow the relationships between small businesses and bloggers.”

Christine established MtoM Consulting in December 2011 when she realized that so many businesses in the DC area needed help connecting with their target audience – Moms.

“I decided to combine my two passions, marketing and motherhood, and created MtoM, a full service marketing and PR consultancy specializing in social media, digital media, and influencer marketing,” Christine said. ”Through our influencer marketing program we began to work with more and more bloggers in the DC area and around the country. We were thrilled to find so many amazing brand ambassadors that wanted to share great product and service information with their readers.”

During the Femworking Blogger and Small Business Conference, attendees will get the chance to hear Christine and Tracey speak about the importance of brands and bloggers working together. They will also share their advice for monetizing your site.

We have a feeling this is going to be a popular seminar and can’t wait to introduce Christine and Tracey to everyone.

Are You Registered for #FemCon13? Super Early Bird Discount Ends Sept. 5

We are thrilled that the buzz surrounding the Femworking Blogger and Small Business Conference is growing each day. If you search for #FemCon13 on Twitter or Facebook you will see that people are excitedly chatting and sharing news of the conference.

Registrations are rolling in, but you need to act quickly and REGISTER BEFORE Sept 5, 2013 if you want to take advantage of our Super Early Bird rate of $99. This is a savings of $50 off regularly priced tickets.

CLICK HERE and Register Today to Save!

Please help spread the word by sharing this post! We want #FemCon13 to trend on Twitter. Washington DC area bloggers and business owners deserve a conference like this one to unite, educate, and connect!

Super Early Bird Discount Ends Sept 5, 2013

Get To Know Alba Alemán, President and CEO of Citizant

When we began planning the Femworking Blogger and Small Business Conference we made it a goal to carefully select and recruit speakers and panelists who were not only engaging, but had a real message to share with attendees. As with every decision we asked, “will this person bring value?” We balanced our line-up of speakers to include veteran bloggers/business owners as well as newer bloggers/entrepreneurs. We found legal, tax, marketing and SEO experts. We searched for locally based bloggers with broad audiences. We also found entrepreneurs who have built incredible multimillion dollar businesses from the ground up.

Over the next few weeks we will feature some of our speakers in a “Get To Know” series. I think you will be as impressed as we are by the amazing talent who will grace the stage to help inspire, connect and educate.

Alba M. Aleman, President and CEO of Citizant

Alba M. Aleman, President and CEO of Citizant

For our first “Get To Know” feature we are highlighting Alba Alemán, President and CEO of Citizant. From our first e-mail exchange, we knew she was not only an incredible businesswoman, but an incredible person as well. She has spent the last 14 years building Citizant from the ground up while raising her daughter who just headed off to college last weekend. This highly respected company, which has a 14-year record of success and growth, designs and delivers smarter and leaner IT and business transformation solutions to the U.S. government.

Alba’s professional background combines more than 20 years of experience in talent acquisition and retention with the delivery of high-quality information solutions to the government. In 2010, she was recognized as the Fairfax County (Va.) Latina Business Owner of the Year by the Mid-Atlantic Hispanic Chamber of Commerce.  In 2008, she was named among the 25 top female executives in the region by Washington SmartCEO magazine and was recognized as a ‘Women Who Means Business’ by the Washington Business Journal.  She is a member of the Young Presidents’ Organization and U.S. Women’s Chamber of Commerce.

Alba’s contribution to the business panel will be invaluable. She is a true success story who not only has incredible wisdom and insight to share, but is highly supportive of women entrepreneurs. We know she will provide inspiration to many of the attendees.

Register today to hear Alba speak and to take part in this day-long educational conference.

Washington Parent Magazine Reaches Out to Bloggers

Every day we are adding partners and sponsors to the Femworking Blogger & Small Business Conference. The partnerships are exciting for us, but more importantly they are adding value to attendees.

One partnership we are thrilled to announce is with Washington Parent Magazine, which is a print and online publication that has been serving parents in the Washington Metropolitan Area since 1983.

washington parent logo

In our conversations with Washington Parent, we were not only struck by the integrity of the staff, but also excited to learn that they are  interested in actively engaging with local bloggers. This is an area they are looking to grow, so we know this is a great fit for our audience.

Check out their new mission statement, which includes their commitment to bloggers:

Washington Parent magazine and its related services are the #1 parenting educational resource in the DMV.  Our goal is to share the wisdom that we’ve gathered over the past 30 years with Mommy Bloggers.  Our award-winning content serves as a valuable teaching tool for moms, dads, guardians and educators in raising our children.  Washington Parent is a targeted, tested and trusted media vehicle our readers can count on for valuable information.  We will continue to reach out to them via all reliable media platforms as we enter our fourth decade of service along with our new partners—Mommy Bloggers.

Please visit their site, subscribe to their online newsletter and pick up your printed copy at various locations throughout the DC area. A representative of the magazine will be at the conference to network with everyone. Perhaps this will be a chance to forge a new relationship.

Register today for #Femcon13! The super early bird rate end September 5.

Why Organize A Conference?

When Kelley Sanabria, president and CEO of Femworking and Nicole Dash, owner of the website Tiny Steps Mommy, sat down one day after a Femworking meeting to discuss their separate, yet mutually beneficial ideas for hosting a regional conference it instantly seemed like a perfect partnership. They both have a passion for connecting and supporting bloggers and entrepreneurs. They also saw a need and an opportunity. It is their belief that the Washington DC area bloggers and entrepreneurs deserve an educational and networking opportunity of this kind.  To them it makes sense and is a long time coming. Here is a video that explains why they decided to join forces to organize the first-ever Femworking Blogger & Small Business Conference.

Don’t forget to register for the conference before September 5, 2013 to take advantage of the Super Early Bird special. It is a $50 savings off regularly priced tickets.

Reader & Client Appreciation Cocktail Party

Once the long day of incredible educational seminars are over, all Femworking Blogger & Small Business Conference attendees are invited to attend the post-conference Reader and Client Appreciation Cocktail Party from 7 to 10 pm.

We’ve rented out the spectacular Rooftop Chesapeake Lounge at the Hyatt Regency Crystal City in Arlington, Va. (same hotel as conference) as a thank you for attending. This unique event is not only our way of saying thank you to attendees, but it is also an opportunity for you to invite your readers and/or clients.

That is right, this is more than a conference event, it is an added value to all attendees wanting to reach out and thank their followers and clients.

There will be plenty of cocktails (cash bar), hors d’oeuvres and a few surprises.

We are so excited about the Reader & Client Appreciation Cocktail Party that we put together a video – our first attempt at “vlogging”- to explain exactly what it is about!

 

Register for the conference and then register for the cocktail party. Once you have secured both tickets, you can share this link – http://www.eventbrite.com/event/7838690735/eorg – with your readers and clients!

This is a FREE EVENT, but please make sure to register because space is limited.

Use #FemCon13 when sharing all conference events!

FemCon13 Unites Bloggers, Brings Value to Attendees

For weeks prior to the big announcement of the first-ever Femworking Blogger and Small Business Conference, we wondered what the response would be from the local blogging and business community.

We have put an incredible amount of time and energy into organizing and planning the conference logistics, from the speakers to the meal choices to the website navigation. With every decision we ask ourselves, “Will this bring our attendees value?”

We hoped people would not only see the value, but register and attend. On August 15, with butterflies in our stomach, we sent out our news release, opened registration and crossed our fingers.

What we discovered is that people ARE seeing the value. More than that, the Femworking Blogger and Small Business Conference is uniting groups. The Virginia Bloggers Club, for instance, has been buzzing about the event. They are planning to wear buttons or order tote bags to show their solidarity.

They are even writing blog posts and helping to spread the word – not because we have asked them to do it, but because they understand that an event like this is not only a long-time coming, but is well deserved. The Washington DC area SHOULD host a conference of this kind.

We will update the Conference Blog regularly to share all our exciting news. Every day we are adding sponsors, business partners and speakers. Every day we are adding value to the attendees. So make sure to sign-up for our Conference Newsletter (on sidebar).

Thank you for helping to spread the word and don’t forget to take advantage of the Early Bird Special of $99 (ends September 5). You can register here.

We are happy to share all blog posts written about the conference, so make sure to tweet them to @Femworking. Here are the two written from members of the Virginia Bloggers Club:

 Please share conference updates with the hastag – #femcon13

News Release: Registration Open

Registration Open for Inaugural Femworking Blogger & Small Business Conference

More than 200 social media influencers and entrepreneurs are expected to attend the first-ever full-day conference dedicated to educating, uniting and connecting Washington, DC area female bloggers and business owners.

Washington, DC – August 15, 2013 – Femworking, LLC, is pleased to announce that registration is open for the first-ever Femworking Blogger & Small Business Conference. The conference will be held outside the Nation’s Capital on October 26, 2013, at the Hyatt Regency Crystal City in Arlington, Va.  A discount of $50 is available for conference attendees who register on or before September 5, 2013.

The conference will host nearly 20 distinguished panelists and speakers, including business leaders, successful entrepreneurs, nationally recognized bloggers, a bestselling author, marketing professionals, social media experts, authorities on tax and legal issues and an innovative SEO/SEM professional.

The keynote speaker is Jill Smokler, New York Times Best Selling Author and owner of the website Scary Mommy, which has more than 3 million page views a month. Attendees will not only hear from Smokler, but will receive a signed copy of her latest book “Motherhood Comes Naturally (and Other Vicious Lies)” as part of their registration

“This conference is about inspiring, educating, and connecting bloggers and small business owners to help them discover how to live their dreams,” said Kelley Sanabria, President and CEO of Femworking, LLC. “Femworking’s mission is to bring female bloggers and business owners together for mutual benefit and growth, so this conference is a natural extension of an organization that believes in inspiring, educating and connecting women.”

In addition to the full-day educational conference, there will be a vendor area for business owners to showcase their goods and services. In the evening, Femworking will also host a Reader and Client Appreciation Cocktail Party to allow attendees to invite their readers and clients as a thank you. This unique networking event will highlight the importance of connecting and establishing a strong brand presence.

“I am extremely excited to be a part of this conference, which is already creating quite a buzz within the local blogging community,” said Nicole Dash, writer, child care business owner and author of the blog Tiny Steps Mommy. “It is about time this area’s incredible pool of talented bloggers and inspirational entrepreneurs were brought together in a big way.”

The conference will include:

  • A seminar on How to Optimize Your Business and Blog      featuring Chad Hill of HubShout
  • A seminar on Using Social Media (Pinterest, Facebook, Twitter and      Instagram) to Grow Your Business and Blog featuring Laura Harders, Beltway Bargain Mom, Dawn McCaslin, The Crispy Sage and Nicole Dash, Tiny Steps Mommy
  • A seminar on Connecting With Brands / Monetizing Your Blog / Marketing Your Business featuring Christine Wilson and      Tracey Harrington McCoy of MtoM Consulting
  • A blogger panel featuring Jessica McFadden, A Parent in Silver Spring/A Parent in America; Monica Sakala, Wired Momma and Maria Jose Ovalle, Very Busy Mamá – Life Beauty & Style;
  • A small business panel featuring Jamie Ratner, Certifikid, LLC and Jasmyn Price of Little Foxes Consulting
  • A Discussion on Legal and Tax Issues for Businesses and Bloggers featuring Rebecca Geller of The Geller Law Group and Somya Munjal of Youthful Savings

For the complete conference schedule and registration information please visit www.FemworkingConference.com. Speakers, panelists and sponsors are being added daily.

For more information, please contact Kelley@femworking.com or Nicole@femworking.com.

Follow the hashtag #femcon13 on Twitter, Facebook, Pinterest and even Instagram to read what other people are saying about this event!

Here is the official Femworking Blogger & Small Business Conference Logo:

Femworking Blogger & Small Business Conference